Good design is never child’s play. When it’s done right, though, it is however exhilarating, enlightening and downright fun. We always try to make the creative process an enjoyable collaboration with each and every client. Roll over each of the block letters which reveal the building blocks to our work process. We find it lays the foundation for success on every project.

Strategize. An initial client meeting outlines project objectives, specifications and an overall strategy is devised. Sunspots prepares a creative brief to clarify objectives for the client and a planned strategy of attack is defined in terms of media, cost and team structure.

Uncover. We begin a search to uncover a unique concept directly related to the project at hand. This stage is one of discovery where initial concepts are developed and presented for feedback and discussion. Ultimately, a concept is defined by both parties that fully meets all objectives.

Nurture. The chosen concept is cultivated into detailed comp layouts for both agency and client review. This is a collaboration of nurturing the concept together which builds team unity while new unforeseen applications and ideas for the branding begin to emerge.

Streamline. At this phase, the design process narrows as a clear, conceptual objective begins to take shape. The client provides additional content and the agency refines the design to ensure proper messaging and direction is in full compliance of previously stated objectives.

Propel. The project moves forward at a rapid pace. Everyone is excited and motivated by the prospects. The agency begins to prepare all files, double check budget compliance for any unforeseen expenses and analyze the media outlets for any given application of the concept.

Optimize. The production of final deliverables are supervised by Sunspots Creative to ensure that all project specifications and brand requirements are met and client objectives are fully optimized in terms of service and outside vendor resourcing.

Tailor. The project is now tailored and fine tuned to assure that all objectives for effectiveness are achieved. Basically, this is a stage of checks and balances by both parties to ensure that the project has been managed properly before launch to avoid any potential roadblocks.

Saturate. The project has successfully been launched into the marketplace. Now both agency and client undergo a review process to measure effectiveness and strategize on how to best saturate this new branding into other conceivable applications to build upon success.